Q3 2011:
Global Digital Marketing Performance Report

Facebook ad Cost Per Clicks (CPCs) increased significantly in the third quarter of 2011, indicating that advertiser competition in the Facebook marketplace is rising. CPCs for the social networking giant increased 54% from Q2, reflecting more price competition on the platform. Additionally, Facebook ad spending rose 25% Quarter on Quarter (QoQ), highlighting continued investment in social by top marketers. 

Meanwhile, Google regained market share for the first time since the Yahoo/Bing alliance in the United States, and search spend increased by double digits in the US and key international markets. In separate analysis, tablets captured 77% of all retail mobile ad spend in September 2011.

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