Though digital marketing spend across search slowed in Q2, we saw an increase of  8% year on year as advertisers altered strategies to focus on ROI instead of volume. Spend in the U.S Finance sector is up 22% YoY, partially from CPC increase and partially from CTR increase. Additionally, the U.K. travel sector had another strong quarter, with an 18% increase in ROI. With Facebook altering  the digital marketing landscape, our analysis of Facebook performance is now based on data from both Efficient Frontier and Context Optional.  As advertiser presence on Facebook continued to grow, Facebook Ad CPCs increased  22% from Q1 to Q2. We predict that brands will double their Facebook fan base by October of 2011 and the cost for acquiring these fans will increase.

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