Mobile advertising in the UK is growing at a rapid rate from 0.34% one year ago to 1.70% today and the growth is forecasted to continue. Mobile advertising has lower cost per click and conversion rate but higher click-through rate than desktop. Some of the distinct top search terms on mobile are related to evaluation tools, urgency and cheap deals.
To download a copy of Efficient Frontier's UK Mobile Search Snapshot, please complete the form below.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -